The story behind...
DUFFEL BAGS
What’s the story behind one of the most iconic bags in history? The duffel bag has been everywhere – soldiers’ trucks, troop ships, and eventually suitcases’ shelves. Its simple, durable design made it indispensable for carrying gear, and its legacy lives on in every adventure-ready bag today.
From a soldier’s kitbag to a global travel essential
The humble duffel bag traces its name back to Duffel, a town in Flanders, Belgium, where in the 17th century thick, woollen fabric was used to make the earliest version of this bag.
The modern, cylindrical, canvas bag design that we see today evolved out of this initial idea and was eventually issued to military forces worldwide. Its revolutionary top-loading shape could be stuffed with gear making it easy to quickly pack, unpack and load onto troop trucks, ships and trains. Unlike rigid suitcases, duffels could be squeezed into tight spaces, and their durable canvas survive severe abuse and weather conditions.


Issued for War, Built to Last
During World War II, every American GI had one – a green canvas cylinder labelled with a service number and destination.
Interestingly, post-war surplus bags were often repurposed by travellers in the 1960s and 70s, contributing to the duffel’s reputation as a bag for adventure, not just war.
Carrying the Legacy Forward
The RUSH LBD Duffel Bag embody this hardwearing tradition, offering high-volume storage with tough stitching and tactical features – ideal for those who still move fast and pack heavy.
Read The Story Behind...


CARGO PANTS
Cargo pants have carried more than just gear – they’ve carried history. Born out of military necessity and designed for utility, these pocket-packed trousers have evolved into an enduring style icon. Their story is one of function first, fashion second – and it all started nearly a century ago.
Some images on this page are AI-generated, styled to reflect the era when these products first served in the field.




