5.11® Privacy Policy

Last Updated and Effective Date: June 19, 2026

If you are located within the European Union, or Australia, the following region-specific Terms apply:
European Union & Switzerland
United Kingdom
Australia

Our Commitment to Privacy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online and offline information practices and the choices you can make about the way your information is collected and used (collectively, the “Policy”). To make this Policy easy to find, we make it available on our homepage and at every point where personal information might be requested. Throughout this Policy, “we”, “us”, and “our” refers to 5.11, Inc. and its parents, subsidiaries, and its affiliated entities, and “Website” or “Site” refers to www.511tactical.com, including mobile versions of those sites.

We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. To the extent we store and use deidentified personal information, we will not try to reidentify the information, except to test our deidentification methods. If we share deidentified information, we will obligate the recipient not to try to reidentify the information.

How We Collect Personal Information

We collect personal information using three methods: 1) from you when you choose to voluntarily provide it to us or our affiliates with whom we jointly own certain categories of data; 2) using automated technology, including when you visit our Site or interact with our electronic advertisements or communications; and 3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites and other entities

We may collect personal information from customers both online and offline. Online, we may collect information through the Website, an affiliated site (such as a promotional microsite linked to our site), a 5.11 Tactical page on a community website (such as Facebook or the like), when you interact with us through email, text messages, or mobile applications, or through similar online avenues. On some pages, you may order products, make requests, submit product reviews, and register to receive materials or information and this information may also be collected.

You may also share your information with us in connection with surveys, contests, sweepstakes, or other promotions. Some of this information may be co-owned or jointly controlled with sweepstake sponsors. Where the terms of a sweepstakes or contest include privacy practices that differ from or conflict with this Privacy Policy, the privacy practices of the contest or sweepstakes you entered will control, and will be disclosed in the rules for that promotion.

We collect your personal information when you create an account on the Website, you will be able to store certain personal information to assist your online shopping experience, such as shipping addresses, email addresses and billing information. Accounts are completely optional and provided for your shopping convenience. If you do not wish to set-up an account, you can proceed to checkout as a “Guest.”

We collect information you submit to Beyond Clothing including customer email addresses. This data is jointly owned with Beyond and is jointly accessible by 5.11 to communicate with you, including for purposes of marketing communications. This jointly owned information is exclusive to Beyond and 5.11 and is not shared with other third parties.

Offline, we may collect information through our sales associates at retail locations (such as email addresses for the purposes of sending electronic receipts). Our Policy applies to all information collected via any method.

Business-to-Business ("B2B") Information
If you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship, you have the same rights as other consumers set forth in this Policy with respect to the information we collect from you in that role. We collect the contact information you provide to us, including name, phone number, address, email address and other contact and relationship information and communications consistent with your role in facilitating that business relationship. We use that information for internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship. We do not disclose that information outside our business relationship without your consent.

The Personal Information We Collect
The types of personal information collected include personal identifiers, financial and commercial information, and Internet and device information, including, without limitation, your name, address, email address, phone number, and credit/debit card information. We may collect information about your browsing history, search history, purchase behavior, IP address, device type, cellular carrier, location information, and other information regarding your interaction with a particular website, application, or advertisement, including the Website, when and after you use the Website.

On some pages, you may submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient's address.

In this circumstance, the types of personal information collected relating to the recipient include their name, shipping address, and phone number.

We may combine information you give us with other information from 5.11 sources or transactions, including without limitation 5.11 Stores, direct mail, catalogs, events, and automatic data collection sources. We may also combine that information with data that is publicly available and/or data from third parties.

Automatic Data Collection

5.11 and its analytics and other service providers use technologies such as cookies, web beacons, tags, scripts and other similar technologies (collectively, “Cookies”) to collect certain information. These technologies are used to help us and our business partners analyze trends, administer the Sites, remember preferences, track users' movements around the Sites and gather demographic information about our customer base as a whole. Some types of Cookies, like web beacons, allow us or third parties working on our behalf to gauge and enhance the effectiveness of our marketing by allowing us to understand whether users follow links in our e-mails or on our Sites, and by gathering information about other sites users visit before and after visiting our Sites. Certain other Cookies are used to store preferences on a user's computer or mobile device, or display content based upon what a user viewed on the Site to personalize their visit.

Currently, 5.11 employs cookies and tracking technologies on its Sites, including the following:

• Essential Cookies These cookies enable you to move around the Sites and to use their features. Without these absolutely necessary cookies, certain aspects of the Sites would not work. No information about your browsing habits is gathered by these cookies.
• Server-side Cookies Our website utilizes server-side cookies to enhance your browsing experience and provide you with personalized features. Server-side cookies are set and managed by our server and are stored on your device's web browser. These cookies help us remember your preferences, login details, and other stateful information that makes your interaction with our website more convenient and efficient. Depending on their purpose, server-side cookies can either be persistent or temporary. Persistent cookies have a set expiration date and remain on your device even after you close your browser, allowing us to remember your settings for future visits. Temporary cookies, also known as session cookies, are automatically deleted when you close your browser, ensuring your session data is only available for the duration of your visit.
• Session Cookies We employ session cookies to manage and maintain user sessions on our website. Session cookies allow us to keep track of your activities during a single browsing session, such as keeping you logged in as you navigate through different pages. This ensures a seamless and continuous experience while you explore our website. Session cookies are essential for secure and efficient user authentication and session management, providing you with a smooth and secure browsing experience.
• Functional (Personalization) Cookies These cookies remember how you like to use the Sites and help to personalize them accordingly. These cookies do not collect personally identifiable information or track your browsing habits, but they do help us serve you with ads.
• Analytics Cookies These cookies collect information about your use of the Sites, and enable us to improve the way they work. For example, analytics cookies show us the most frequently visited pages on the Sites, help us record any difficulties you have with the Sites, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Sites, rather than the use of a single person. Some of the analytics cookies we use may be operated by third parties.
• Other Cookies e.g., Social Media Cookies Some of the cookies are set on social media Sites that are operated by third parties, such as Twitter, Pinterest, Facebook or TurnTo. Third parties, such as advertising networks and providers of external services like web traffic analysis services, may also use cookies and other tracking technologies while you are using the Sites to collect information. We do not control these third parties or their use of cookies, and the information collected by such third parties is not covered by this privacy statement. Please check the websites of those third parties for details on how they use cookies and what your rights are.

Because technology is constantly changing, however, we may change the types of Cookies that are used with the Sites from time to time. We will update this Policy in accordance with applicable law and if we materially change the manner in which we collect information.

To find more information about cookies and for instructions on how to disable them please visit allaboutcookies.org or visit the help section of your browser. Most browsers are initially set to allow cookies but also offer the option to restrict cookies or warn you of their use. By disabling cookies, you won't be able to enjoy the convenience provided by our customization.

We may also use technologies to collect information about your online activities over time and across third party websites or other online services (e.g., behavioral tracking). Because there are not yet common industry-accepted “do-not-track” standards and systems, our Website does not respond to “do-not-track” signals.

The Way We Use Personal Information

We use the information you provide when placing an order to ship the product and to confirm delivery, to improve your shopping experience, help target or suggest products for you, and/or to help analyze and improve our Website's overall performance.

If you contact us, we retain copies of your email correspondence and use return email addresses to answer the email received. Such addresses are not used for any other purpose and are not shared with outside parties.

We may post a product review or other content (including social media posts associated with hashtags related to 5.11) that you submit. See our Terms of Use for more information.

We also use the information to:

• Improve or create services and products.
• Streamline checkouts.
• Conduct analytics.
• Connect with you (e.g., addressing your requests, inquiries, issues, or feedback).
• Market our products or services.
• Market the products or services of our business partners.
• Find and prevent malicious, deceptive, fraudulent, or illegal activity.
• Find and prevent security incidents.
• Enforce our policies and agreements.
• Debug, find, and fix errors that impair our website and services.
• Comply with legal or regulatory obligations.
• Establish or exercise our rights
• Defend against legal claims.
• Manage our relationships.
• For other reasons with your consent.

 

Email/Text Marketing

We will occasionally send out promotional emails to our previous purchasers relating to sweepstakes and catalog and email signups. You may sign-up to receive emails from us by providing an email address during checkout at any 5.11-owned retail store or by signing up within your account. If you no longer wish to receive email marketing communications from us, you may opt-out of receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Please note that unsubscribing from our promotional material will not prevent us from contacting you for other reasons, such as responses to customer service inquiries, or information about a community or plan type for which you have expressed interest in.

You may also choose to participate in certain text or SMS/MMS marketing. If you opt in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location to contact you and provide you marketing communications or promotions. View additional SMS terms at: SMS Terms & Conditions.

How We Disclose Your Personal Information

In addition to the specific situations discussed elsewhere in this Policy we may share personal information in the following situations:

Service Providers and Contractors
We may disclose your personal information with our vendors, subsidiaries, partners, and third-party independent contractors for purposes of: (1) performing functions on behalf of us, such as processing credit card transactions; (2) providing you with product offers, marketing or promotional materials through phone, text, or electronic and/or postal mail; and (3) tracking information generated through our Website or social media sites. Our vendors, partners and third-party independent contractors are obligated contractually not to use or share your personal information for unauthorized purposes. We may also share your personal information with professional service providers, such as auditors or legal counsel.

Outside Parties
We disclose Personal Information to third parties we work with who help us gather information from you and communicate with you including entities that provide sweepstakes/contests sponsorship, social media companies, companies providing data analytics, targeted advertising, or online behavioral marketing services. We may share product reviews that you submit with our authorized dealers solely for informational and promotional purposes. If our information practices change at some time in the future we will post the policy changes to our Website. If you are concerned about how your information is used, you should check back at our Website periodically.

Legal Obligations
We may disclose personal information to outside parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; to identify, contact or bring legal action against someone who may be causing injury to or interfering with our (or others') rights or property; to support any actual or threatened claim, defense or declaration in a case or before any jurisdictional and/or administrative authority, arbitration or mediation panel; to enforce the Terms of Use of our Website; to prevent imminent physical harm; in the event that we find that your actions on our Website violate any laws, our Terms of Use, or any of our usage guidelines for specific products or services; or in connection with disciplinary actions/investigations.

Sale or Corporate Restructuring
We may disclose Personal Information to third parties in connection with the sale, assignment or other transfer of the business of our website or the sale, assignment, merger, reorganization or other transfer of our brand or company
Other Disclosures with Your Consent

We may share your personal information with third parties when you consent or direct us to.

We will retain your personal information (collected through offline and online methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Intended Audience of Website; Children

We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. Children (under the age of 18) are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website or social media accounts. If you become aware that a minor has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.

Our Commitment to Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place and maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

While we use reasonable efforts to protect personal information, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.

Some of our websites permit you to create an account. You are responsible for selecting a unique and complex password and keeping it confidential. You are responsible for any access to or use of your account by someone who has obtained your password, whether or not you approved of such access or use. Notify us of unauthorized use of your password or account immediately.

External Links

We may make available third party applications through our Website and social media applications for your use. Links to such applications, any other websites included in this Site or links on our social media accounts operate with privacy policies beyond our control. Unless otherwise indicated, once you have left our Site or our social media account, all use of information you provide is governed by the privacy policy of the other website's or social media account's operators. We are not responsible for any transactions that occur between you and a third-party website or social media account.

International Users and Data Transfers

The data we collect or process from the Website will be stored in the United States of America. For more information on cross-border collection, use, and retention of personal information from the European Economic Area (“EEA”), Switzerland, or the United Kingdom, please refer to the Region-Specific Data Privacy Terms

How to Contact Us:

Should you have other questions or concerns about this Policy, please call us at 800.511.9526, or send us an email inquiry to privacy@511Tactical.com.
Please visit the page, Accessibility to Our Website for Customers with Disabilities, if you desire additional assistance accessing or reviewing these policies.

Changes to This Policy:

We may modify the terms of this Policy at any time, by posting the revised Policy on this page. We recommend that you check this page for updates when you visit our Website to ensure you are aware of and understand our current Policy. If we make a material change to this Policy regarding how we use or collect your personal information, we may post a notice to this page or send an email describing the changes.

ADDITIONAL INFORMATION FOR U.S. RESIDENTS

This part of the Policy provides additional information to U.S. residents in certain states where we are subject to state privacy laws. If you are not a U.S. resident in those states, this part does not apply to you.

Information Collected
Within the past 12 months, we have collected the categories of personal information about U.S. consumers. We do not collect or process sensitive personal information as defined by applicable laws. We do not “sell” your personal data for money.